Why Reach Out?

Your constituents are coming to your website.

According to Quantcast, www.house.gov receives over 2.3 million unique visitors a month.  During the recent Bailout vote, that number was nearly 4 million.  Turn these visitors into voters by making sure they find their experience positive and the information about you complete.

It’s easier to find your official website than your campaign.

Because of the way search engines function; your official website will generally be the number one ranking website when voters search for information.  Many members spend far too little attention to their official websites while lavishing thousands more on their campaign websites.  The numbers generally don’t match the money.  

For example, this chart compares visitors by month between a Prosper client’s official and campaign websites.  On average, this member’s official website receives 5 times more visits than his campaign site.  Note that when something interesting happens (and traffic increases) visitors generally go first to his official site.

People want to interact with you.  Let them.

Constituents from all persuasions will be turned on by a two-way conversation with your office.  If your constituents know you’re listening, and if you can automate that process, you’ll benefit greatly.  There’s no better way to do that than using the Internet.

Be targeted.

Individuals who visit your website have already identified themselves as someone interested in your activities.  By employing Prosper, you’ll capture their information, have the ability to segment them by issue interest, and target specific messages.  Your constituents will know you are listening.  

Reach out with Prosper

We’ve designed our framework with you in mind.  With our own Congressional experience put to use, and in consultation with Congressional staff, we’ve developed something that will work seamlessly to help you Reach Out.